CLARITY was briefed on launching one of Simba's best loved chip brands, Lays, onto social media. Our objective was simple - create a unique launch campaign that would create talkability, brand love and directly engage with consumers and turn them into fans. The Lays 'Me Time' campaign garnered over 20 000 entries across all platforms, over a million brand impressions and over 10 000 Facebook fans within the first month.