Rufus & Coco’s - Fur Chef brand promise was to deliver a dining experience for both pet and parent by using human grade ingredients, packaged and delivered as effectively as an Uber Eats meal. The Deluxe Range is focussed on inspired products for "pets living large". Each initiative included brand archetype alignment, persona identification, design thinking process, interface design (UX/UI), technical e-commerce rollout, and social media styling content rollout.